KALEIDOSCOPE CHOREOGRAPHY

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My obsession this week is a Samsung TVC done by R/GA. I thought their use of the “human kaleidoscope” choreography was such a cleaver and unique way to humanize this technological device. I’m a die hard apple brand fan, but a commercial like this makes me stop and obsess over a smart watch I didn’t know I needed!


On a side note, this kind of choreography has a special place in my heart since I saw Daft Punk’s Around the World video in the 80s. Thank you R/GA for giving me something work to obsess about and reminding me how awesome 80s music videos were!

#imobsessed #RGA #hiremeRGA #designenvy #MoreKaleidoscopePlease
 

JGL OBSESSION CONTINUES

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Joseph Gordon-Levitt how do you continue to be so talented AND cute?! My true obsession with JGL started at a live HitRecord event. I was so impressed by his creativity and talent beyond acting and it's great to see the HitRecord community was featured in this TVC. I stop and watch this TVC every time it's on AND for JGL i can overlook that it's shot entirely on the LG V10.

#imobsessed #JGL #hitrecord

TBM: THROW BACK MONDAY

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Mondays have a bad rap. To be honest I kind of feel bad for them. I wonder if Mondays really want to be a Friday or at least get a cool nickname like Wednesday (what day wouldn't want to be "hump day")? That's why it makes me happy that Axe Body Spray made this TVC about Mondays.

This was done back in 2014, and I LOVE to watch it when I'm not "feeling" my Monday.
I'm obsessed with this TVC on so many levels! It's shot, produced and edited so well to perfectly pulsating music. But the script....the script is BRILLIANT:
-You only get four thousand Mondays in your life....DON'T WAIST THEM!
-Monday is your weapon...FIRE IT!
-Drink caffeine like a GANGSTA!
-Don't save your best for the weekend, OWN MONDAY, don't let it own you!

BBH London....I have marketing envy!

#imobsessed #hireme #BBHlondon #drinkcaffeinelikeagangsta