TBM: THROW BACK MONDAY

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Mondays have a bad rap. To be honest I kind of feel bad for them. I wonder if Mondays really want to be a Friday or at least get a cool nickname like Wednesday (what day wouldn't want to be "hump day")? That's why it makes me happy that Axe Body Spray made this TVC about Mondays.

This was done back in 2014, and I LOVE to watch it when I'm not "feeling" my Monday.
I'm obsessed with this TVC on so many levels! It's shot, produced and edited so well to perfectly pulsating music. But the script....the script is BRILLIANT:
-You only get four thousand Mondays in your life....DON'T WAIST THEM!
-Monday is your weapon...FIRE IT!
-Drink caffeine like a GANGSTA!
-Don't save your best for the weekend, OWN MONDAY, don't let it own you!

BBH London....I have marketing envy!

#imobsessed #hireme #BBHlondon #drinkcaffeinelikeagangsta