KALEIDOSCOPE CHOREOGRAPHY
My obsession this week is a Samsung TVC done by R/GA. I thought their use of the “human kaleidoscope” choreography was such a cleaver and unique way to humanize this technological device. I’m a die hard apple brand fan, but a commercial like this makes me stop and obsess over a smart watch I didn’t know I needed!
On a side note, this kind of choreography has a special place in my heart since I saw Daft Punk’s Around the World video in the 80s. Thank you R/GA for giving me something work to obsess about and reminding me how awesome 80s music videos were!
#imobsessed #RGA #hiremeRGA #designenvy #MoreKaleidoscopePlease